Hong Kong, 2 Apr 2013

Sergio Rossi, historic brand of luxury made in Italy footwear, proudly unveiled its new store design concept at Harbour City flagship, the second one in Hong Kong on 26 March 2013. To celebrate the opening of its Harbour City flagship, Mr. Christophe Mélard, CEO of Sergio Rossi and Ms. Kelly Chen, renowned artist in Asia Pacific, successfully hosted the opening ceremony to celebrate these special occasions.

Sergio Rossi Harbour City flagship store celebrates womanly beauty and power, with the shape of the furnishings inspired by the high heeled shoe’s curvaceous silhouette. Symbol of seduction, the Italian shoe made by Sergio Rossi, is placed centre stage in two contrasting areas of the store: the “Front Stage” and “Back Stage“. This prestigious flagship invites the customer to two, distinct, mise-en-scènes to enjoy and try on the shoes. “It is with great pleasure and pride that we are opening our second new concept store in Hong Kong, in the heart of Asia Pacific,” said Mr. Christophe Mélard, CEO of Sergio Rossi.

Sergio Rossi exhibited “SERGIO ROSSI meets MEMPHIS” Schoeni Gallery at night. Ms. Fiona Sit, Ms. Ella Koon, Ms. Pansy Ho, Ms. Daisy Ho, Mr. Dickson Yewn and Ms. Coco Chiang, Ms. Kathy Chow, Ms. Michelle Cheng, Ms. Natalie Chan, Ms. Ingrid Chen, Ms. Charlotte Chen, Ms. Veronica Lam and Ms. Amanda Strang, together with Mr. Christophe Mélard, CEO of Sergio Rossi, hosted the evening in Hong Kong for an exclusive celebration with over 100 distinguished guests and celebrities.

Inspired by the famous artistic movement Memphis Milano, “SERGIO ROSSI meets MEMPHIS” exhibition in which original design pieces from the Memphis Gallery in Milan exalted the shapes and colours of the SS13 Sergio Rossi collection.The event dominated by black and white patterns and multicolour graphic elements.

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