Sergio Rossi, the brand, originated in San Mauro, Pascoli, in the Romagna region of Italy. Sergio Rossi inherited all the tools and traditions of a great artisan from his father: an extraordinary and intuitive ability that was never taught, but perfected as he observed all the gestures, the expertise, and tricks of the trade that would soon became natural movements – something one knows without ever having learnt. He reproduced those skills and then enhanced them, as though he had been reciting a lesson learnt by heart.

At the beginning of the 1950s, he went to Milan to study and train. In Milan, he learned how to make the most of his passion for shapes — at the very heart of a shoemaker’s know-how — and he continued to refine his considerable knowledge.