The 1960s in Italy was a time of much change, a cultural and artistic metamorphosis was capturing the heart of a nation, and the country was embracing the cinema of “La Dolce Vita,” the birth of modern design, and the emergence of Italian ready-to-wear clothing.

In 1966, Sergio Rossi began to sell his own models to boutiques in Bologna, spending his winters making sandals that he would later sell in the summer on the beaches of Rimini. One of these sandals would be decisive: the iconic Opanca. The design was both simple and daring: the sole was gently curved around the foot, so as to blend itself with the upper part of the shoe.

In 1968 Sergio Rossi signed his first shoes: a name written in block letters and a logotype as simple as a child’s drawing, affixed to a black round-tipped shoe.