During the 1970s, at the request of Gianni Versace, a collaboration was formed. This partnership was quickly adopted by the booming world of Milanese fashion. Sergio Rossi soon became a designer favorite — the fashion world having noticed his exceptional eye and acute ability to find the latest trends. With an overwhelming demand for his shoes in numerous catwalk shows, Sergio Rossi could hardly keep up with the demand. He was forced to select a small group of special collaborations, Versace being one of them.

These catwalk shows were a priceless showcase, enabling Sergio Rossi to make a name in the industry, and imposing shoes as the essential accessories to clothes and fashion.