Gianni Versace, during the 1970s, asked Sergio Rossi for his collaboration.

This partnership was quickly adopted by the booming world of Milanese fashion. He soon became the designers’ favourite. They had noticed his exceptional eye, his acute sense of what was in the air, or rather, of what would be. Sergio Rossi became their privileged partner.

In Milan, during the shows, everyone would ask him to select shoes for the models on the catwalks, and he could hardly keep up with the demand. He even had to turn down some of the numerous requests he was presented with.

Versace was among those to whom he said yes. The Milanese fashion shows were a priceless showcase. This is how Sergio Rossi quickly made himself known and imposed shoes as the essential accessories of clothes and fashion.