Sergio Rossi’s new store design concept unveils at its Harbour City flagship, the second one in
Hong Kong.

A playful tribute to femininity and an alluring homage to the world’s emblematic screen icons,
the Sergio Rossi Harbour City flagship store celebrates womanly beauty and power, with the
shape of the furnishings Inspired by the high heeled shoe’s curvaceous silhouette.
This prestigious flagship offers a 75 square meters retail selling floor that invites the customer to
two, distinct, mise-en-scène to enjoy and try on the shoes.
Symbol of seduction, the Italian shoe made by Sergio Rossi, is placed center stage in two
contrasting areas of the store: the “Front Stage” and “Back Stage.”

The “Front Stage” centers on a large, brass and glass sculptural display cases flanking an array
of brightly-polished brass multi-level display cubes and a classical red velvet chaise longue. A
black and white herringbone-pattern Italian marble floor picks up the click of heels. A cluster of
brass lights hang at varying heights from the ceiling, a spectacular dressing room open to the
public. On walls, skin-toned curtains.

In contrast to the “Front Stage,” the “Back Stage” offers a darker, more intimate setting for
male/female seduction to be played out. A combination of dramatic furnishings and domestic
comfort it is enveloped by deep blue walls of floor-to-ceiling curtains. A sweeping, voluptuous
blue velvet curvy sofa sits on plush blue carpet layered with a zebra skin that beckons bare feet.
A wall of Franco Albini-inspired étagères takes the customers into the Men’s store.
Sergio Rossi Hong Kong Harbour City flagship, is the first store within the region, which has a
Sergio Rossi Men’s store next to the Women’s one.
The Men’ store is characterized by a masculine atmosphere with a consolle fumoir, an Albini inspired
étagères in wood.

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