SERGIO ROSSI'S GLOBAL STORE IMAGE

All Sergio Rossi stores are unified through a consistent design that represents the core qualities of the Sergio Rossi brand: contemporary, polished luxury.

The store is more than simply a sleek shopping environment: furnished with bronzed brass seating upholstered in a sleek tech fabric, warm beige limestone floors with brown rugs and large, bronze-framed mirrors, the retail space creates the atmosphere of a luxurious lounge or private club. Rich, warm materials are surrounded by walls covered in light-colored panels in a discreetly sparkling fabric. Bronzed brass shelves and niches complete the wall display.

At the core of the store concept are iconic design elements. Curtains made of bronzed brass beads hang in the store windows. These curtains, which are heavy in weight yet sheer in appearance, are repeated inside, curving sensuously around walls and dividing spaces. Secondly, a distinctive inter-locking ring shaped display unit showcases shoes in a modern configuration.

The store design uses lighting to theatrical effect. Invisible spotlights, set into the ceiling, punctuate the stores warm, ambience lighting and create a dramatic setting.

For the Sergio Rossi customer, in Milan, New York or Tokyo, the experience is the same. The space has been designed to embody the values of the Sergio Rossi brand: sophistication, elegance and luxury.