Sergio Rossi was one of the first Italian brands to take a stand and provide support for the health crisis, with a donation of 100,000 Euro to the ASST Fatebenefratelli & Sacco Hospital in Milan and the “Shoes make a difference” fundraising initiative, with 100% of online sales made from March 14-20 donated.
Together, we truly have made a difference. By acting decisively together, we are ready to start again.

Responsibility, sensitivity and passion:

Sergio Rossi starts again here.

For our facility in Milan, we’ve enabled employees to work remotely by restructuring their workload. From information and awareness initiatives aimed at all employees to daily sanitization of company premises, we’re committed to ensuring that work can resume in our offices in a way that’s totally safe.

Thanks to the purchase of ionizers to clean shoes and surrounding areas, and the use of masks, gloves and disposable courtesy socks, customers will be able to shop in stores that comply with current regulations.

To limit contact, we’ve reduced shifts and opening hours to the public. That said, respecting distancing will only strengthen the warm, personalized welcome we give to all our customers, as proven by the resurgence of shopping in China, Hong Kong and Europe.

To restore that long-awaited sense of calm and peace of mind, and rediscover the beauty of certainties (like our iconic shoes), Sergio Rossi staff will receive brand-new sales training.

With the reopening of our San Mauro Pascoli factory and gradual resumption of work in stores, our sole fundamental priority remains ensuring the safety of our customers and partners.
For a future in which resilience and solidarity are key, we’d like to sum things up in four simple words: We care about you.

Since the beginning, the San Mauro Pascoli plant has been the beating heart of our heritage as a brand, and has grown into a great big family over time. So, to preserve it, we’ve been encouraging smart-working solutions where possible and implementing existing rules on social distancing and personal protection. Thermal scanners, gloves, masks, transparent face shields and sanitizing gels have been made available to our 200 employees who embody one of our most valuable assets: the unique craftsmanship of products Made in Italy.

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