Shiona Turini is a Creative Consultant, Freelance Fashion Editor and Stylist based in New York City. Throughout her career in publishing, Shiona has solidified herself as one of the industries leading experts and has been commended for her personal style and editing abilities.
Who has inspired you in your life and why?
My family and ancestors are a huge inspiration to me. My mother loves family trees and quotes and one that I have never forgotten is ‘It Starts and Ends with Family.’ I was raised in Bermuda within a huge mix of strong, vibrant, colorful women. While they all provided some sort inspiration in my life, my sister and cousins stand out. Sharnelle, Shakira, Nadine, Jameka, Michelle, and ShaeVonne - we were all raised as sisters, living together, going to church together, dressing alike, taking music lessons, Girl Guides, dance classes - everything. They were an extension of me, but we all encouraged a sense of individuality. For example ShaeVonne loved sports and I remember rooting for her at her soccer games on the weekends. It was the start of my lifelong obsession with sisterhood. We had each others backs, even when we fought. We took care of each other, looked out for each other. Not to mention that most of them, along with my mother, planted the seeds of style within me. We had shopping trips to New York, I eagerly watched my mom shoe shop, I obsessed over Shakira’s bag collections. I stole my sisters clothes and imitated Michelle’s style. My mom and aunt Eyvette taught me how to sew and helped me make my prom dress. It all started with my family.
How did you turn your vision into reality?
I was raised with a core belief that anything was possible and was introduced to hard work at a young age. My first real job was at a dentist office, and I put in the work! I didn’t know much about the fashion industry except that it was where I wanted to be. From a very young age I remember telling my parents I was moving to New York one day. So, after college I packed my bags and tried to pave my way in this world. My first internship was at Yves Saint Laurent in the press office. I knew nothing, but I worked for free for almost a full year, learning from an amazing women who served as my mentor. It was a huge sacrifice but I soaked in as much information as I could and eventually was hired.
What did you want to be when you were growing up?
I assumed the only jobs in fashion were models, and designers. I had no understanding of anyone behind the scenes. So - I made clothes. Holiday outfits for my friends and I (with matching bags!), my prom dress, baby shower outfits. But, my parents did not agree to send me to a design school (which was a good move because I wasn’t very good at it). My last year of high school a teacher had us make a magazine and it opened my eyes to other career paths in the industry. When I got to college I still didn’t know what area of fashion I wanted to work in, which actually served me well because I’ve never felt ‘stuck’ or believed I could ONLY be a publicist or ONLY be an editor. It made me flexible to different ares of the industry, resilient to the pressures and open minded to applying my creativity to various roles and jobs.
Choose a soundtrack for this day:
Juicy by the Notorious B.I.G - because, it was all a dream