sr1: the SS17 ADV campaign

For Spring Summer 2017 Sergio Rossi unveils a bright, modern and versatile collection: sr1. The new advertising campaign takes inspiration from the most iconic images of the brand.

Shot in Paris by French artist Charles Petillon, the campaign is immersed in a summery atmosphere created by graphic patterns of nude and light blue.

Featuring the sr1 sabot and slipper in repetition is a metaphor to the dynamism of the Sergio Rossi woman grounded in both reality and fantasy.

Focusing the attention on sr1, the new advertising campaign reveals a collection that works from day to night with creations that embody the elegance, needs and passions of the modern woman and her world.