Alexa Hirschfeld is the co-founder, with her brother James, of the hugely successful digital invitation company Paperless Post. Paperless Post is an e-commerce company focusing on design-driven online and printed stationary, including greetings, invitations, birth announcements, wedding suites, and custom stationery.
Who has inspired you in your life and why?
A lot of people have inspired me. A quality I respect a great deal is the courage to be different or do things differently. People like that may spend more time in pain, especially earlier in life, but it simplifies things later.
How did you turn your vision into reality?
We had to learn how to do as much of the work as possible on our own (design, user experience), then we found the best people to partner with to round out our skills (engineering, finance, analytics, etc).
What are the words you live by?
Many! One that comes to mind is "never ever give up"
Choose a soundtrack for this day.
Suzanne by Leonard Cohen is in my head and I can't get it out!
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