sr1: the Winter 2017-18 advertising campaign


For the Winter 2017-18 collection, Sergio Rossi writes the next chapter in its journey to rediscover the true essence of the brand, focusing on its DNA, expert craftsmanship and know how.

sr1, the collection that marked a new beginning in the history of the brand, is once again at the center of the stage, with precise and clean lines for a seasonless collection. Shot in Milan by artist Joseph Molines, the campaign is an evolution of the concept presented for the Spring Summer 2017 season, where the Inlay pattern is at the heart of the product selection.